This is nothing different from a document file, but you can work on it to publish on web directly as a web form template. This one is the latest feature of word. You have several integrated programs to improvise your templates in terms of visual appearance. You also have the option to work with the add_ons in MS word. If you work wisely, you can bring out a professional template all by yourself.
Why create one? _ "Re_inventing the wheel", is no fun. If you work for a single organisation it's likely that your templates could last a long, long time with no need to go back to the design board every time you are asked to create a new manual or user guide. When you work for yourself it's a great way to show clients that you have the skills they are looking for without breaking any confidentiality clauses with your existing clients, and with just a little bit of luck they'll adopt your method of working so you can continue to recycle your past efforts too.