Perhaps a good subtitle would be, "How do I earn a bit of money when I learn how to create a business letterhead in Word." Because you can always find ways to monetize your knowledge (that's what knowledge is for, isn't it?).
What's format? _ This is the layout of your document, where you decide the key order of the components (or chapters) of your standard. So for a user guide this might be; Contents Page, Product Introduction, Product Photo, Full User Guide, Quick Reference Guide, Copyright Statement, and Disclaimer. You can add as much or as little detail to each section as you feel necessary.