What's format? _ This is the layout of your document, where you decide the key order of the components (or chapters) of your standard. So for a user guide this might be; Contents Page, Product Introduction, Product Photo, Full User Guide, Quick Reference Guide, Copyright Statement, and Disclaimer. You can add as much or as little detail to each section as you feel necessary.
Personally I like to place my business address at the bottom of the page or the footer. To do this go to the floating bar and click on the button, 'Switch Between Header and Footer.' This will open a dotted box at the bottom of the document. You can type your office address here or anything you see fit for your letterhead. Again you can format the text by choosing the font, font size, color, align the text, etc.