Click on 'Insert,' again at the top of MS Word. When the menu appears, let your mouse arrow hover over 'Picture.' Here you'll have several options. You can create your letterhead on the fly using some of those options. However, for our purposes we'll opt to choose 'From File,' since we already have a ready graphic. Click on the option, 'From File,' and a dialogue box opens. Locate your graphic and then click on it and then click the 'Insert' button. Your graphic will then appear inside the dotted box.
What's format? _ This is the layout of your document, where you decide the key order of the components (or chapters) of your standard. So for a user guide this might be; Contents Page, Product Introduction, Product Photo, Full User Guide, Quick Reference Guide, Copyright Statement, and Disclaimer. You can add as much or as little detail to each section as you feel necessary.