This is nothing different from a document file, but you can work on it to publish on web directly as a web form template. This one is the latest feature of word. You have several integrated programs to improvise your templates in terms of visual appearance. You also have the option to work with the add_ons in MS word. If you work wisely, you can bring out a professional template all by yourself.
You can align your logo by clicking any of the alignment buttons at the menu bar. Press the 'Enter' key on your keyboard and you can type in your business address or a slogan. You can format the text just as you would when you're creating a MS Word document. You can choose the font, font size, color, align the text and even add graphic lines.